Our client believed that their Power Edge brand needed a refresh. After working through the needs and consumer demographics we arrived at a new logo and branding system for Power Edge.
In this case our client wanted to create a functional nutrition shake that suited their targeted demographic. It was developed specifically as an option for a large national retailer.
The designs requested were intended to reach both the male and female demographic, which the styling and color pallet did in this case.
Power Edge was created in many different forms to satisfy convenience consumers and, value shoppers who preferred premium product.
